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Whether you're a fan or not, the buzz surrounding Wicked: For Good is inescapable. After a hectic press tour for the first film, attention is now on the lead actors and the new movie in the popular franchise.

1. They Continue to ‘Hold Space’ Mutually

The previous press circuit was notable for the deep bond between the two stars. Their emotional appearances and expressions of affection captured widespread notice. Despite teasing about being “insufferable,” their friendship remains strong. During the New York premiere, Erivo avoided interviews to protect her voice, while the other allegedly did the same as a show of support. Inquiring about their emotions ahead of the film's finale, the response was “deep thankfulness.”

Reports indicate that one star was voiceless and would not be doing interviews at the movie premiere. Ariana Grande also skipped interviews to stand with her.

2. … and Often, They Are Physically Close

The sight of two successful women in their 30s constantly caring for each other has sparked theories. Both have several identical tattoos inspired by the film, such as “For good” inside their hands. On a show, Grande explained that their goal is to “look after each other” and that she “expresses care” through hand-holding.

{3. An Extreme ‘Fan’ Crossed the Line

At the international event, a man breached security barriers and attempted to grab Ariana Grande. Cynthia Erivo quickly stepped in to shield her before security apprehended the intruder. Identified as a self-described “troll,” the individual afterwards posted video of the incident online, which was strong criticism. He faced penalties and received to prison time.

{4. Grande and Slater Are Reportedly ‘Doing Great!!!’

Ariana Grande’s partner, Ethan Slater, features in the film. They met during filming of the first movie, amid previous marriages. Despite online sharing, the pair avoided joint press and have been apart in public appearances, fueling split rumors. However, insiders familiar with the couple recently denied these claims, stating that everything is “fine” between them.

{5. The Film Is Encouraging Stars to Go Vegan ‘Permanently’

Jeff Goldblum, portraying The Wizard of Oz, recently shared that working on the movie prompted him to stop eating meat. Both lead actresses are dedicated plant-based, and another cast member follows a similar diet. It encouraged animal rights groups to campaign to co-stars, including Jonathan Bailey, aiming to persuade them to switch to a plant-based diet. To date, Bailey not committed but has praised the film's message of tolerance.

{6. The Path to Success Is Paved With Gold …

Pre-sale sales for the sequel are reportedly surpassing those of the original. In the UK cinemas, tickets are being purchased at over double the pace. The movie has additionally led to countless promotional partnerships, from beverages to television specials. The city also showcased a promotional yellow brick display with musical quotes. With such momentum, there is speculation about a potential next installment.

{7. … and Could Be Directing Her Away From Music

The singer has suggested that her forthcoming tour—the initial in almost a decade—might be her last for a “very long time.” Her focus appears to be moving toward acting, including an anticipated project with Robert De Niro. Meanwhile, she has developed hobbies like birdwatching and showing curiosity in entomology. For fans hoping for new music, it might be a lengthy wait.