{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest surprise the film industry has witnessed in 2025? The return of horror as a leading genre at the UK film market.
As a style, it has impressively outperformed past times with a 22% rise compared to last year for the UK and Irish box office: over £83 million this year, compared with £68 million the previous year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a box office editor.
The major successes of the year – Weapons (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all remained in the theaters and in the popular awareness.
Even though much of the expert analysis highlights the standout quality of prominent auteurs, their achievements suggest something evolving between viewers and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from aesthetic quality, the steady demand of frightening features this year implies they are giving moviegoers something that’s much needed: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of vampire and monster cinema.
Against a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits resonate a bit differently with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an star from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Scholars reference the rise of early cinematic styles after the WWI and the chaotic atmosphere of the post-war Germany, with features such as The Cabinet of Dr Caligari and the iconic vampire tale.
This was followed by the 1930s depression and iconic horror characters.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of border issues influenced the recently released folk horror a recent film title.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the present time of acclaimed, socially switched-on horror began with a sharp parody launched a year after a polarizing administration.
It ushered in a recent surge of visionary directors, including various prominent figures.
“It was a hugely exciting time,” says a director whose film about a violent prenatal entity was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reconsideration of the overlooked scary films.
In recent months, a new cinema opened in London, showing obscure movies such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of Dr Caligari.
The renewed interest of this “raw and chaotic” genre is, according to the cinema founder, a straightforward answer to the calculated releases pumped out at the theaters.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to challenge the norm.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an authority.
Alongside the re-emergence of the insane researcher motif – with multiple versions of a well-known story upcoming – he predicts we will see scary movies in the coming years responding to our current anxieties: about artificial intelligence control in the coming decades and “supernatural elements in political spheres”.
Meanwhile, a biblical fright story a forthcoming title – which depicts the events of biblical parent hardships after Jesus’s birth, and includes famous performers as the holy parents – is planned for launch soon, and will definitely create waves through the religious conservatives in the US.</